press Enter ↵
Branding Groundwork Exercise 4: Brand Keywords
This is my favorite part of the “groundwork” process. Now that you’ve written your mission statement and outlined your ideal client/customer profile, choose 10 adjectives that best describe your brand. They should fit in well with your mission statement and appeal to your ideal audience (which is why I had you tackle those action steps first). I often find it helpful to brainstorm a bunch of relevant words on one page and then go back through and circle the big contenders. A thesaurus can be very helpful for this step, too.
These 10 words will come in handy as you build your inspiration board and make other brand decisions in the weeks to come.
Please take 15-20 minutes to brainstorm your 10 keywords. I find it helpful to let the words flow and pare it down to the most relevant. Once you're done, come back here and input them!
This is my favorite part of the “groundwork” process. Now that you’ve written your mission statement and outlined your ideal client/customer profile, choose 10 adjectives that best describe your brand. They should fit in well with your mission statement and appeal to your ideal audience (which is why I had you tackle those action steps first). I often find it helpful to brainstorm a bunch of relevant words on one page and then go back through and circle the big contenders. A thesaurus can be very helpful for this step, too.
These 10 words will come in handy as you build your inspiration board and make other brand decisions in the weeks to come.
Please take 15-20 minutes to brainstorm your 10 keywords. I find it helpful to let the words flow and pare it down to the most relevant. Once you're done, come back here and input them!